Quey goes on to share three powerful ways you can change your emailâs destiny and reach your targeted influencer. How to Write a Thank You Email in Business English. Many people may find this daunting and a premature unveiling of their content plans. Find what suits your influencers best and create a custom compensation package that they canât refuse. You can even get another approved pitch if you continue the conversation instead of disappearing after you get what you want from the influencer. Never plead with influencers — just make sure to offer a mutually beneficial relationship. The key to finding the right influencers is to remember that the more you know about your target, the better you can create a pitch that will engage and sell them on your idea. In addition, not only will they share posts from their personal social media accounts, but they will also share from their business accounts. It indicates that you are still awaiting a response. You may find Veronica’s recent posts on JeffBullas.com, GetResponse.com , Scoop.it, follow her on Twitter or connect on LinkedIn, Scalable and Effective Influencer Outreach Tool, How to Get Influencers to Respond to Your Outreach Emails, The Small Business Guide to Marketing on TikTok. The remainder was done using Adobe Illustrator. I would add for B2B players to also include LinkedInÂ high on their list, as itâs an emerging winner in that space. These small extras also show you really care about the influencer past using them for this campaign. ExpertVoiceÂ found that Micro Influencers improve your chances of conversions even more than the normal batch of influencers. End on a note that offers further opportunity for collaboration. Stryde had published a list of the top 50 marketing experts, which gave a great starting point. Build up their anticipation and then contact them again when the content is ready. This is inarguably one of the most important parts of equation. Otherwise, any further pitches may be sent to spam. Once we received all of the tips by the deadline we had given ourselves, we needed to pull out some of the juicier pointers. Please email Emily Long (firstname.lastname@example.org) if you have any questions or concerns. A handwritten thank you note â from the stationary you choose, the pen you â¦ By the end of this process, weâd decided on a two-pronged approach that allowed us to create an infographic and eBook that complemented each other. Like I said, you wonât see them on a list of top YouTubers. The reason is that it still earns three times more likes and shares than articles. Donât just copy and paste a generic email template to everyone. Thatâs ok though since I still got my marketing nugget from Neil! When youâre compiling content that is very rich and text-heavy, you will likely become eager to get it published and pushed out as soon as possible. If you look at many lists of top influencers, they will include famous sports athletes, musicians, or television and media personalities. Whenever someone tweets me to alert me that they sent an email, Iâm impressed. Reaching out to influencers can help you develop rich and high-value content that your audience actually wants to read. You can even get another approved pitch if you continue the conversation instead of disappearing after you get what you want from the influencerâ¦ And that is exactly how the the tips I will share with you were born. Therefore, I try to keep in mind five details that always demand my attention when I craft another email. The ebook would contain the full responses to encourage more people to download (which you can do by clicking here: 46 Expert Tips Ebook). Focus instead on building the relationship with your influencer. Thank-you emails will help build good, even possibly longer-term relationships with influencers. Use their name if it is available, but donât use their username. 3. Change your frame of mind. In fact, had I given up after the first round of emails, our expert tips ebook would have had substantially fewer expert tips. With Adblock expected to rise 30% year over year, itâs highly likely that the day will come when online ads are a ghost of our past. Yet we all come to one rule: your email and its message must be accurate, simple, and concise. Influencers deal with similar offers too often for anyone to hook them straight away. Their results have been impressive, too. But that doesnât mean theyâre not on a list somewhere. This post breaks down the methodology behind the Thank You email template that's helped my â¦ Part 2: Good Thank You Note to Influencer Samples 1. Most often, they’re on Instagram. If you promised A-level content, deliver A+ content. You could miss her by a mile, which means youâd be losing thousands of impressions for your project. If you ever had any doubts about influencer outreach, I hope that now you are at least beginning to understand the benefits behind it. In the email remind them of the study and include a link. Weeks (and tons of pitches) passed before I realized that my approach needs to change. Easy, right? This blueprint involves seven key elements that you can apply to any outreach letter. As you can see when I put this post into Grammarly, it had something for me to change almost immediately: The worst thing you can do is publish something and then have the influencer email you telling you that you misspelled their name, or used an incorrect picture to represent them. I immediately found the need to use Gmail plugins the first time I contacted an influencer. There are few strategies out there that give such drastic results for a single style of marketing, so itâs clear that weâre onto something. Now youâre ready to start honing in on your influencers. According to MailChimp studies, the best days to send emails are on Tuesday, Thursday, and Wednesday. Hereâs what one simple refinement accomplishes: These individuals might not have the clout of Elon Musk or Xbox, but they can provide a wider audience for your project if they fit the bill. How can you make sure that your content marketing doesnât go unnoticed? How youâll provide value to the influencer is the most important part of your first email. Use a straightforward subject line. How can you ensure that what you are offering them is something they actually want? Whatâs important to note about influencer outreach is that you need to be able to offer the individual you are contacting something that they simply cannot refuse. You have a really good chance of getting a lot of traffic to your post if they spread the word, and the majority of them will. Not valid in combination with any other offer, promotion, or discount. In 2017, infographics will stay ahead of other content types. These viewers went from ignorant to interested in just five minutes. Product discount or giveaway – Offering a discount on your services, especially for a micro-influencer, could be a great way to get further brand exposure in the future. We have two designers, so luckily one was able to work on the ebook and one focused on the infographic. Later in this article, Iâll cover the pros and cons of sending thank you emails versus sending a thank you â¦ Ebook? Youâre not done yet. Get the latest CRO, SEO, design, and ecommerce marketing tips delivered straight to your inbox. To find out if they really are a good fit for your end goals, all you need to do is click on their individual profile. Thank you! Don't think for a minute that thank-yous are just for donations. By trial and error, you will ultimately come up with your own set of outreach tricks and techniques. What Iâm talking about is the practice of using niche-specific micro-influencersÂ that have more âmodestâ online followings. Reaching out to them to get a deal done is influencer outreach. Formulating the perfect pitch takes a bit of getting used to. I catch my Twitter alerts in there from time to time. If one strategy doesnât work, you need to try something different and something slightly riskier. Looking forward to hearing from you. From there, just keep your pitch simple. You can also research hashtags that fit your target audience by using a hashtag research toolÂ to identify additional ways to leverage your content. But does this actually help your project? In fact, most donât. Lately, the term “influencer marketing” has begun to apply to all social networks. Influencers are individuals that have audiences you’re interested in marketing to. Whatever route you take, modify every pitch to your specific audience. Anyone who you have done past collaborations and co-marketing with are perfect examples of who to contact. The more you know, the better your results will be. In our case, those keywords were content marketing experts and SEO experts, and more general variations of those terms like content marketing insights, and SEO tactics. Ends with action steps. Thank you â¦ How do you know if their advice is helpful to your needs though? Within your influencer consideration, you should also think about how you handle âcompensatingâ your influencers. Make sure you thank them for helping the other users out there, not just your particular brand â¦ 7 Innovative Content Ideas for Your Video Marketing Campaigns, Epic List of Online Digital Marketing Case Studies. The more you know about your influencer, their niche, engagement, and habits, the better youâll be able to cater your pitch when the time comes. This is a method loved by marketers everywhere, and if you adhere to it, youâll have a clear path forward for every project you ever attempt. If time is of the essence, send your letter by email. So how do you fine-tune your search to find micro-influencers? Believe me, I know how discouraged anyone would feel after not getting a response for 20 emails in a row. Even now, relying on them might not be the most efficient use of your marketing budget. It takes some persistence to get peopleâs attention. Itâs usually a good tactic to reference a post or podcast that resonated with you and how that led to your decision to reach out. A short and sweet personal email thanking an influencer â¦ So if you don’t spot any results for the first few weeks, keep trying. And who knows, in the end, you might actually have a lot of fun with your influencer outreach marketing. A great outreach email does four things: 1. Then, throughout the process, we continued to assess whether the influencers weâd chosen accurately expressed the message we were trying to convey to our own audience. Youâve heard the term influencer outreach thousands of times before. This influencer marketing campaign should improve conversion rates by x% by y date. Just look at how brands like JordÂ tap into micro-influencer content with strategic YouTube features. This improves engagement and retention results of the influencer’s website. Simply by relying on the goodwill of these micro-influencers, theyâve created quite a bit of stir for their brand. We also knew we wanted to target content marketers looking to optimize their content for SEO. Greet them to show you are friendly, but keep it short and sweet. No pressure. My team and I reached out to hundreds of marketing experts and compiled a list of exclusive tips for creating addictive content. So begin with a profound research and focus on those aspects that are poorly highlighted or haven’t been mentioned yet. I emailed him directly a couple of times and received no response, then I tweeted him, and finally, I send him a message using his contact form on Quicksprout. @iqseo usually you can spot sweet people in advanceâ¦ but if you come across a diva, forget and move on! 21 Captivating Call to Action Examples to Steal, The 15 Second Rule: 3 Reasons Why Users Leave a Website, Clicks But No Conversions? For instance, one of the most difficult people to get an answer from was Neil Patel. Don't Send Misspelled or Grammatically â¦ Offer a free (beta) access. Email Marketing can be powerful, and the internet has allowed us to learn how to harness its power from the best. The questions we would be asking each influencer were: If we could get 50 different views and responses from these two questions, we could definitely create a guide that would help a lot of people out. I like to use the traditional SMART methodology. In both emails, you should emphasize your understanding of the main audience. Did we want to create an infographic? And this makes sense. The most important thing to keep in mind is to keep your email short and direct. Influencers are busy people and they get hundreds of offers each day. Their time is precious. Whatâs more, they also found that 82% of consumers reported that they were highly likely to follow a recommendation made by a micro-influencer. From my long practice and cooperation with different bloggers, journalists, and PR managers, I realized that even minor email mistakes can lead to serious outcomes. Hereâs an example of how I reached out to Guy Kawasaki. This platform lets you upload your copy and get instant feedback for revisions. The truth is, every pitch is different. I say âmodestâ because their following is still large by some standards, only theyâre smaller than the millions of followers a high-profile influencer would have. Or, just come back to Canva thanks to their autosave feature when you need to revise your project. ð ð Thank you â¦ If you are looking for influencers that have experience in the best email marketing practices and are willing to share their insights, check out this list of 75 best email marketing influencers â¦ The hard truth is that influencers do prefer monetary compensationÂ for their services. The poll also showed that influencer marketing was rated the fastest-growing customer acquisition channel (and it can also be one of the cheapest if you use the right strategies). Keep in mind that a successful outreach strategy is all about live communication. Finally, offer this person something you know they want. Thank you for signing up! Twitter is a great way to signal someoneÂ or remind them that you sent an email. So now that your post is completed and itâs published on your blog error free, you can just sit back and wait for the shares and backlinks to skyrocket. You need to show them how committed you are to getting their attention. The reason being that tweeting to someone puts you out in the open and signals to the rest of the world exactly what you are working on. Find innovative and fresh ways to incentivize influencers to stay with you in the long-term and use them as frequently as you can. I am focused on those influencers who primarily â¦ Instead, stay on their good graces by being considerate. Even the most outstanding email has a traditional structure behind it that is mostly repeatable. 3 Best Thank You Email Samples After an Interview. Act Fast â Mail your influence letter as soon as possible (preferably within twenty-four hours). Identify Audience and Influencers â¦ If you want to become a paid influencer, whether that means being able to pay off your phone bill each month through your collaborations or by having a full-on career as an influencer, keep reading and download my free Bloggerâs Blueprint, which includes email templates for you â¦ Focus on saying âthank youâ and briefly reiterating your interest in the position. The first two days are estimated to be the most favorable for high opens and click through rates. Brands like TapInfluenceÂ have started cashing in on the influencer marketing wave by providing an engine that fosters connections. The second process I used was an influencer search on Buzzsumo. The point is, a lot of these people likely get so many emails on a daily basis that my wonderful pitch very possibly got buried somewhere in their inbox. The best thank you notes are handwritten. There are several lists of top tools online with their statistics and ratings but since it’s a personal story, I prepared my own rate of tried and tested plugins. 2. If youâre struggling to find good ideas, itâs okay to go online to find motivation from other brands. Well, you can send a follow-up email and hope for the best, or you can try to contact them via other channels. Writing a cold email â¦ Notice how different the messages are for each of the bloggers I reached out to. Hereâs a snapshot: Much like our finished influencer project, they took advice from top-level experts and created a visually pleasing infographic. Whether you want to admit it or not, many of your asks will end up in the spam filter of the influencer youâre reaching out to. Get to the point and get out! So not only is Jord hoping for a good review, theyâre incentivizing the influencerâs audience to check out their product with a discount. ð #myblogu â Ann Smarty (@seosmarty) March 24, 2016. Demanding too much from them in one go can cause resentment and ignorance from their side. Some of the influencers included Kevan Lee of Buffer, Barry Feldman of Feldman Creative, Michael Brenner of NewsCredÂ and many other experts from companies like Wordstream, Hubspot, and UperFlip. Before you start pitching, itâs important to know how to reach different influencers and how to communicate the right message. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. After this success, I felt invincible and even tried to get Chelsea Peretti to submit a tip: She never answered. Letter Form â Influence letters should be â¦ This service lets you search for any potential influencer no matter how big or small their audience is. Start by personalizing the pitch. But, sometimes the more you talk about your upcoming projects, the more anticipation you build for them. A truly outstanding outreach specialist should always have a list of tools to support his/her email strategy. But as you can see, there are other platforms that have measurable success with influencer campaigns. Share the benefits of your project to their audience. Not because weâre written bad copy or made the. Once you get started, share your thoughts on their content, work, or expertise. Thank you to Influencers Church South who donated over 90 Christmas gifts to the Child Protection Service and the Paediatric Unit at Flinders. Thank You Letter for Gift: A gift is the symbol of the affection and care which we generally share or give to our loved ones, and receive the same from the ones as a symbol of the same affection.A gift can be â¦ Builds familiarity with your prospect. From there, youâll be taken to Canvaâs online editing tool. When we conceived our expert tips project, we started with numerous different angles and ideas for how to approach our finalized piece of content. And overall, just donât be a burden to them. Another factor is that today, people have less time for reading. Research the person you are outreaching to and make your pitch personal. All in all, this is a perfect example of how you can use micro-influencers in an extensive campaign. Through this exchange, I emphasized the fact that I spent time to study the blog and that this action inspired me to share my own experience with its readers. Not valid on items in the Sale section, or on the purchase of gift cards. As you can guess by my bolding, this part of your influencer marketing focuses on step three of the technique. Throughout your project, consider how you can work with your influencers as part of a long-term strategy. Use emails to give a more in-depth explanation of your brand, products, the campaign youâre running and why you think the influencer â¦ Log into Furthermore, Twitter is a more immediate and direct (thereâs that word again) approach to communicating with someone. Send a single concise message with only a single request per email. When all is said and done, building long-term relationships with your influencers will always be better for you, your brand, and possibly even the influencer. Most ROI shoots for a 5:1 ratio, so you can see just how wild these statistics really are. That doesnât mean that I didnât try to get in touch with the ones who didnât reply. Once thatâs done, you can email a larger database of contacts (which you can do using a mail merge), including your own user-base of blog subscribers. How do you check for spamming tendencies then? This particular channelÂ only has 23,000 subscribers, but Jordâs influencer video got more than 13,000 views. Influencers â¦ According to a poll on the Tomoson blog, 59% of marketers are â¦ [sc name="affiliate-disclosure"]In the 90s, no one knew they were supposed to scroll down a page.Mice didn't have scroll wheels, some people, The terms âbrandâ and âbusinessâ are often used interchangeably. So, keep your message short, strong, and persuasive. The ultimate focus is on relationships after all, not one-off campaigns. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you â¦ I think there’s no such safe place for anyone doing outreach. TomosonÂ found blogs and Facebook to be the two greatest places to post influencer content. These people can also help point you in the direction of more potential customers that may find value in your products and/or services. To help shortcut your micro-influencer search, I recommend a service like Hypr. Once youâve featured an influencer in your content, you have to make â¦ Things like sample sizes of another product you offer, personalized packaging or a handwritten thank you note help your brand stand out. Another search pointed us to a list on ForbesÂ written by Sujan Patel. If you need further proof at this point, take a look at this eye-opening statistic shared by Neil Patel: For every dollar you spend on influencer marketing, statistics show that youâll average a $23 ROI. The following is an example of my infographic pitch to one blogger. Your best bet is to ride along on the coattails of those influencers. As a thank you, we will provide an affiliate code to earn some money. Browse as many as you need to and write down the ones that stand out as the best. There is no general pattern or method that suits every blogger. You â¦ Finally, once youâve picked a project and decided on goals, itâs time to determine the format youâll be using for your finished piece of content. Not valid for Influencers. Below, I will demonstrate one of my frequently used email templates to influencers and point out its main components: This technique can have different results depending on the author’s interest for a particular period. 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